Wednesday, October 13, 2010

Re-energizing the Environmental Movement

On October 10, 2010 the environment movement, largely driven by the group, held a global coordinated effort comprised of over 7,000 independent gatherings in an attempt to demonstrate global solidarity behind aggressive and effective action to stem global carbon emissions. Such a large organized global gathering, consisting of individuals actually carrying out positive environmental actions, must have garnered significant and thorough media attention, especially in the main target countries of U.S. and China right? No, environmental gatherings rarely make any dent in the news cycle for either country; in fact for the U.S. the date 10/10/10 was noted more for the increased amount of weddings than anything else. So how has it come to this, how is it that the most important issue in human history, sustaining the strength of a living environment for a single-plant species, receives only substandard media coverage and enthusiasm from the masses?

One of the main problems is that environmentalists have no legitimate attack strategy against those that either deny the legitimacy of human driven global warming or oppose action to combat it due to selfish economic reasons. The general response to these individuals typically involves citing more and more scientific evidence supporting the validity of human driven global warming and its consequences. They have continually expressed the same warning for decades, yet there is little substance for such effort. In essence they have walked a mile to seemingly move a mere inch. Others plead for boycotts against the more powerful adversaries, but such an outcry is futile because the organization and will power to execute such a strategy is limited in the environmental movement. Their opponents have money, organization and a singular message/purpose. What does the environmental movement have… certainly not what amounts to the title of a Meatloaf song. So it is about time for environmentalists to wake up and effectively begin to counter these advantages.

First, forgot the idea of any type of boycott because such a strategy will simply waste time and resources. There are too many individuals in U.S. that depend on oil, coal and natural gas, especially on a socio-economical gradient. One of the problems with some in the environmental movement is that they seem to have a perception that millions of people have tens to hundreds of thousands of dollars of disposable income sitting in the bank and just don’t have the motivation to embrace the environmental movement and a boycott. Approximately 17% of the country is below the poverty line with bi-weekly stories about the vanishing middle class and yet some expect these people to go buy a 15,000 – 30,000 dollar solar panel system or a 30,000 – 40,000 dollar electric vehicle with the explanation that it is good for them because of a rate of return at 5-10 years, what nonsense.

Also look at some of the more successful boycotts in recent history, the ‘Mitsubishi: Don't Buy It’ campaign, the movement against De Beers and the National Mobilization Against Sweatshops vs. Donna Karan, why did all of those boycotts work? Three reasons: 1. a viable alternative was already available in the market; if you didn’t like Mitsubishi’s environmental policy in Mexico buy a vehicle from Ford; if you didn’t like De Beers screwing over the Kalahari Bushmen, then buy from Zales; if you didn’t like Donna Karan using sweatshops and screwing over its employees, then buy from another clothing designer as there are thousands of options; 2. the purchase/use of these products was not daily, weekly or even monthly. Basically the need of these products were not such that switching suppliers or not buying them at all significantly disrupted livelihood in any real way and less frequent purchasing meant that each purchase mattered more to the company; 3. the changes being demanded by the boycotters were rather small from an industry perspective and could be made by the respective companies without putting them out of business.

All three of these success parameters fail when considering a boycott against a company like ExxonMobil. Looking at the failure of the third point first, the point of the boycott is the very destruction of the company as it presently exists. Some may argue that the main focus would be to ‘encourage’ ExxonMobil to convert completely from an oil company to a bio-fuel company, but even this ideal basically destroys what exists as ExxonMobil today. This motivation then filters into the first point as in the De Beers case the goal was not to eliminate the entire diamond mining industry, but to rectify the circumstances surrounding a single mine. The alternatives that were available could be accessed to put pressure on De Beers; however, in the case of an ExxonMobil boycott, clearly purchasing fuel from BP does not support the overall goal of an ExxonMobil boycott and bio-fuel alternatives are not nearly in enough supply to put even a microscopic dent in ExxonMobil’s bottom line. Finally it is much easier for people to boycott consumer goods that do not heavily impact their lives, but can be viewed more as luxury items. Oil, largely in the form of gasoline, is a consumer good that is used far too frequently to induce enough people to make the dramatic switch from gas to another form of transportation medium. Thus any further discussion of a ‘major’ boycott against any oil and/or coal companies is just a waste of breath.

Second, sadly enough it appears that a single focus on the environment and its overall importance is an argument that has yet to spark the masses to action. In addition it does not appear that such an argument has an amplifying effectiveness where if people are just told about the future dangers to the environment and human species enough a light will eventually turn on and these individuals will magically now fight for the environment. Should one really expect someone that has denied global warming with the science at a 95% confidence level to change his/her opinion when a new set of studies upgrades the confidence level to 97%? That is like a person declining to play the lottery with numbers that have a 95% chance of winning instead waiting until given a set of numbers that have a 97% chance of winning, not a realistic psychological scenario.

The line in the sand has already been drawn regarding the role of human involvement in global warming and few people are dancing along that line changing their minds based on the latest news report or scientific paper. For most people ‘present egocentricity’ typically have them caring more about who Taylor Swift or Kim Kardashian might be dating over the prospect of Manhattan being underwater 30 years from now. Unfortunately this mindset also eliminates effective arguing for emission reduction from an ethical standpoint of saving a place like the Maldive Islands. It would take a local catastrophic event, not huge stable for thousands of years ice sheets breaking away from Greenland, to spur enough people to action using a ‘save the environment’ strategy and such an event does not seem in the cards until it is far too late. Therefore, despite their clear legitimacy, environmental dangers cannot be the main linchpin argument for action against global warming, at least not for the general public.

Expanding on the above point, although most of the issues regarding criticism of climate scientists were addressed here, one important point remains. Recently an extremely bias and problematic documentary entitled “Waiting for Superman” was released which purported to address the problems in the U.S. education system. Not surprisingly the film basically takes the position that all of the problems in the education system are a result of bad teachers and the evil teacher’s union and the simple solution to these problems lies within the widespread expansion of charter schools and their quality teachers. Sadly the film does not produce anything that has not already been heard thousands of times before from individuals or groups that are pro-charter school anti-public school/teacher, thus making it a meaningless propaganda tool that does nothing to actually solve the problems in the education system.

A number of individuals within the environmental movement also appear to be falling into this trap of ‘Waiting for Superman’. They believe that if enough climate scientists speak out directly to the public about the dangers of global warming that such action will turn the tide. Unfortunately there is no reason to suspect such an outcome. While any help from climate scientists would be appreciated, one must remember that some have certain internal pressures which may not allow them to behave with the requisite level of freedom and outspokenness these environmentalist expect. In fact the saddest thing about this entire hope is that in the eyes of the general public, regardless of it being wrong, climate scientists are commonly viewed with a level of enthusiasm not akin to Superman, but instead Supergrover.

Third, the appropriate argument needs to develop a personal tone focusing on how environmental policy tangibly helps specific individuals. At one time relating ‘green jobs’ to environmental policy may have been a good idea, but the messaging was carried out so poorly that, similar to the ‘doomsday’ environmental damage 30 years from now scenarios, most of the public seems to tune out such a message. For example suppose you have Stanley a blue-collar construction worker. Now the statement that investing billions of dollars in a new ‘green’ infrastructure over the next 10-20 years will produce millions of new jobs may not mean anything to him, unless Stanley digs deep and really studies the new suggested policy, but Stanley has things to do that he views as more important. However, what if it was clearly specified that of those 3 million new jobs, suppose 1.5 million are construction jobs with an average 3 year commitment, now that is a detail that should make supporting a ‘green’ infrastructure much more important to Stanley. The reason ‘green’ jobs has generally failed as a message is that the argument has been far too general, excluding the ‘what’s in it for me’ aspect. Remember, specificity solves problems generality perpetuates them.

Fourth, the environmental movement is not tapping into one of the most powerful elements in all of human history, nationalism. Joe Klein, a writer for Time Magazine, recently finished a tour of the country and he reports that for every person that carried about terrorism (which can be viewed symbolically as concern for survival), approximately 20 people cared about China and its growing influence in the world relative to the waning influence of the United States. That concern seems like an opening to tap into some good old-fashioned nationalism. Environmentalists have focused on attempting to convince people that investment in ‘green’ infrastructure is important in effort to keep jobs like PV and wind turbine manufacturing in the United States opposed to those jobs being done in South Korea or China. Again while this argument seems solid, a different focus can be applied from a nationalistic perspective. When trying to create a nationalistic fervor it is important to remember history. Recall the national climate when the Soviet Union launched Sputnik. Sure there was some fear, but for the most part Sputnik was an insult to U.S. pride. Basically a ‘No way we’re going to let the Soviet Union beat the U.S.’ mindset took over. Why hasn’t the environmental movement transmogrified this concern over China into boisterous competitive adrenaline?

What would be the best way to ‘take it to’ China? Clearly by slowing their economic growth and how is that done … investment in a trace emission energy infrastructure. How would the argument go: not only will creating a new infrastructure increase our economic output, but it would also increase our credibility on the international stage to facilitate an international carbon emission treaty which would force China to abandon its policy of constructing 1 coal plant per 10 days in order to feed the growing energy demands for its economic expansion. Therefore, if China wanted to continue their economic growth, which by all accounts they do, they would have to replace this loss with trace emission energy sources, which by design (due to the tremendous energy demands for manufacturing) they could not supply nearly enough in isolation. Instead they would have to import vast quantities of materials to continue the seamless construction of this new energy infrastructure to continue their current economic growth. Take one guess who should be the country supplying the bulk of this demand? Such a scenario would take a significant bite out of the trade deficit as well as allowing the U.S. to apply real economic pressure on China if any ethical issue arose. Basically this is the scenario that everyone who wants the U.S. to reaffirm its place as a global power should be striving for regardless of whether or not they believe global warming is driven by human activities.

Now the ‘green’ economy will not materialize by the invisible hand of the market at a fast enough speed to foster the ability to either reaffirm U.S. greatness or significantly reduce the probability of detrimental environmental damage. The most effective means of developing the resources to beat China will come from establishing a national price on carbon. The only way to establish a price on carbon is to elect officials that will vote on legislation creating such a carbon price with no offset loopholes. Voting for these individuals is accomplished through the above economic competition strategy, if the U.S. is to restore/retain its greatness then it needs to establish a trace emission energy infrastructure based economy and to do that voters need to elect congressmen and women that will pass legislation to put a price on carbon. So if that appears to be the most effective argument for creating a ‘green’ economy why is the domain name: “” or “” still available?

Another bonus is that the “Reaffirm U.S. Greatness” campaign also neutralizes the sphere of influence created by those that argue against the legitimacy of human driven global warming because the focus of the issue is no longer ‘develop/deploy cleaner energy to save the planet’, but instead ‘develop/deploy cleaner energy to beat China’. Therefore, all nonsense like ‘climategate’ and potential Congressional investigations into global warming become moot. Using such a direct campaign slogan can create an attempted sidestep of the ability of global warming opponents to attack the environmental movement because doing so can be turned back in their faces that these individuals are against American prosperity and want China to take over the world. In fact one of the most useful elements of the “Reaffirm U.S. Greatness” campaign is it limits the scientific issue of global warming on an individual level. For example the following is a theoretical conversation between an individual that does not believe in human driven global warming (Person A) and an individual that does (Person B):

Person A: “Global warming is a complete hoax. The world is so big that there is no way humans could influence it in any meaningful way.”

Person B: “Do you think that government should put a price on carbon?”

Person A: “Uhhh, what, oh ummmmm…(Yes/No)”

Person B: (if yes) – “That’s a good point because by putting a price on carbon we can develop and expand new industries, so we can compete with and beat China. We need to make sure that we vote for candidates that will vote for legislation that puts a price on carbon so America can stay great and number one in the world.”

Person B: (if no) – “Why do you hate America? You really want China to win? I don’t see any other way the U.S. beats China other than by putting a price on carbon.

By changing the topic, Person B can direct the conversation to a more meaningful conclusion versus making a purely scientific retort to Person A’s initial claim which is normally countered by Person A saying something to the effect of: “oh yeah, well you can’t prove that!”. No longer having to deal with time-wasting ‘global warming is not real’ nonsense environmentalist will have more time to spread the word about the “Reaffirm U.S. Greatness” campaign, participate in detailed analysis about how the development of trace emission energy infrastructure in the U.S. should proceed or work to expand mitigation and/or remediation strategies. Note that if asked directly with genuine scientific curiosity why global warming is a threat then one can cite all of the scientific evidence about how humans continuing to release carbon into the atmosphere is unbalancing the carbon cycle, aggravating the Greenhouse Effect and leading to climate destabilization. However, overall the principle battle cry needs to be ‘help the U.S. transition to a trace emission energy economy so we can maintain U.S. greatness and beat China’.

Some have argued, most notably the Center for American Progress (CAP), that the U.S. should cooperate with China to hasten the development of new technologies like CCS in order to combat climate change. Unfortunately while in most situations cooperation should be preferred to competition the current situation is not one of them. As discussed above, people are concerned about China overtaking the U.S. in global and economic influence and stripping it of its place in the global community, cooperation with the ‘enemy’ as the see it will not allay that concern. Also China continues, and for all intensive purposes will continue, to hold the belief that the U.S. and other developed countries should have to provide the majority of the anticipated capital to convert China’s economy to a more ‘trace emission’ nature as a consequence of putting most of the carbon in the atmosphere despite currently being the highest emitter. For all of the publicity that China has received for the money they are investing in ‘green’ energy, most of that investment is insignificant relative what they continue to invest in fossil fuel energy and the overall energy demand that China will require in the future relative to its desired level of economic growth.

This is not to say that the U.S. and China should not cooperate on any cleaner energy methodology, especially when it comes to research and development as to allow a fantastic technological achievement to remain theoretical due to inadequate information exchange would be foolish; however, cooperation does not seem to have the ability to light the necessary fire under the American populous that competition with the Chinese would. Regarding potential conflicts with the Memorandum of Understanding, China’s behavior at Copenhagen demonstrates that cooperation may not be as forthcoming as anticipated; in addition a vast majority of the recommendations made by the Memorandum are slanted towards research and development anyways which is the one place cooperation should occur. Finally, the motivation behind such a nationalistic strategy should be upright and passionate competition with China and not fall into the paranoia, fear and hate which plagued the competitive relationship between the U.S. and the Soviet Union. Of course there are no guarantees that a “Reaffirm U.S. Greatness” campaign will work, but it seems like an important tool for the environmental movement that has been left in the toolbox.

While it is sad and troubling that the most promising piece of legislation, which would have established a carbon price, stalled in Congress some believe that the failure of this bill is less relevant than others because of a belief that the proposed 4% reduction of 1990 emission levels by 2020 was an insufficient goal. Most who harbor that belief also believe that there needs to be an emission reduction of 20-50% by 2020. To those that tout reduction goals of 20-50% by 2020, would you please explain your plan to attain that goal? It is easy to say ‘this is what we need to do’, but where is the methodology to do it? Current technological deployment does not lend itself to accomplishing this ideal without a significant blow to the economy, which would defeat the entire purpose of the action.

Ideally to reach any 20-50% goal almost all to all energy from coal would have to be transferred to another trace emission source (allowing natural gas to pick-up all the slack would not reduce emissions enough (only 12-18% depending on the total efficiency of natural gas plants)). With the total amount of electricity being supplied by coal at just less than 2 billion MW-hr (according to the EIA 2008 data), where is the replacement energy going to come from? Assume about 40% of the loss from coal is picked-up by natural gas and there is a 10% reduction in auto emissions (which makes up about 27% of total U.S. CO2eq emissions for a total reduction of 2.7%), so to meet a goal of 20% reduction by 2020 where is the remaining approx. 1 billion MW-hr going to come from? Some may argue that energy efficiency will carry the day and while such a result would be highly encouraging a number of energy efficiency strategies have existed for a while beyond the snazzy smart meters and most have yet to be implemented on a wide scale. In fact without new national energy consumption standards for buildings any real gains from energy efficiency in a piecemeal way are unlikely to be significant, but just for the sake of argument where is the remaining 900 million MW-hr going to come from?

Also remember that to reach the natural gas goal approximately 800 million MW-hr of new natural gas electricity will need to be generated which will involve huge levels of hydraulic fracking (how much is unclear) which will more than likely contaminate some number of underground aquifers. Also because there is uncertainty regarding how much of the transportation reduction will come from increased fuel economy vs. electrical vehicles there will be additional electricity demands for those electric vehicles. One could venture that these demands will exist because as this post demonstrates most meaningful transportation emission reduction will come from deployment of electrical vehicles.

Off the cuff it seems inherently unrealistic to assume that a significant amount of this 950 million - 1 billion MW-hr need is going to materialize from concentrated or PV solar power being constructed in the Mojave Desert or anywhere else seeing how little is currently in the construction pipeline and how dependent solar power is on government subsidies to bend the cost curve. Recalling, as the anti-nuclear crowd does so well, that power plant construction no matter what the medium almost always finishes over budget and behind schedule, how much more solar will even be in the pipeline before 2020 let alone actually built and operational?

The U.S. has exhausted almost all of its growth potential for hydroelectric and offshore tidal power has no realistic potential to do anything significant for at least 15-20 years. Wind power, while expanding rapidly in the last 5 years, is running into problems as the best locations have already been built upon, limiting its remaining potential for total power generation, effective capacity and cost effectiveness to fill in for a baseload power source like coal. Maybe new offshore locations help, but more than likely not nearly enough. Also the second coming of nuclear power in the U.S. seems to have hit a significant snag with the abandonment of a high-profile reactor in Maryland sponsored in part by Constellation Energy. Finally geothermal plant construction in the last decade does not inspire confidence that any significant gains will be had from geothermal energy. So again where is all of this extra necessary energy going to come from by 2020? Sadly these are only a small number of the real obstacles to achieving a 20-50% decrease in 1990 level emissions by 2020. Realistically there is almost no way, short of a miracle, like fusion magically becoming viable, that such a goal can be achieved without significant economical damage. Therefore to continue to talk about things that ‘need’ to happen in such a context does not appear to be useful.

Once accepting the fact that these short-term high emission reduction scenarios are fantasy, the environmental community then needs to accept the reality that some form of geo-engineering will be required to increase the probability of less detrimental environmental damage until proper mitigation methods can be scaled-up. The simple fact is that the world has two options: 1. carry out effective and widespread remediation and mitigation strategies; 2. face an environment radically different than the one humans have dealt with for a vast majority of their existence, one that is much less hospitable to our comfortable existence; of course when proposing the acceptance of geo-engineering, this does not include the impractical and illogical ideas like space mirrors or tubes to ferry CO2 from the atmosphere to space. However, there is the very real possibility that sulfur stratospheric geo-engineering will occur over a small time window maybe something like 3 – 5 years in effort to reduce global temperatures to ensure adequate growing seasons while mitigation efforts scale-up.

There are other strategies that have generally been more or less have been mischaracterized as ‘geo-engineering’ that focus more on remediation or rebalancing the atmosphere vs. the typical ‘geo-engineering’ strategy of counterbalancing. The most popular methods of remediation are widespread application of Bio-char in agriculture, air capture both at a point source and from ambient air and albedo restoration which commonly involves painting rooftops white and other surface visual lightening. While these methods are extremely important in limiting the overall environmental damage from climate change, a number of individuals in the environmental movement more than likely oversell the total effect of these methods; for example assuming that every house in the U.S. will have a white roof or that Bio-char will be in every agricultural plot everywhere in the world. The problem is not the general unrealistic nature of such a belief, although it would take a Herculean effort, but the fact that there is no plan to achieve such a feat which makes it unrealistic. No planning, just talking and waiting for the government to do it.

One final note regarding geo-engineering is the question of where are the eccentric ideas to tackle various remediation and mitigation problems. This blog has proposed some of these ideas here and here. While skeptics will say these ideas are not plausible (definitely possible), the same can be said for almost all of the technological advances in our history. Someone thought of a ‘wacky’ idea and told another person, who told another person, who told another and eventually the idea was analyzed, tested and the problems were identified and fleshed out and while most ended up failing, a number succeeded. Who cares about how wacky an idea may sound because it could stimulate the evolution of something that could be extremely helpful in warding off future environmental damage. The key is to put each idea through objective, transparent and rigorous analysis to ensure the highest benefit to cost ratio. This issue of invention cannot be stressed enough because it is highly probable that the saving grace game-changer has yet to be developed and such interactive creativity must be encouraged.

As alluded to above if the environmental movement truly wishes to advance their movement and help reduce the probability of detrimental climate change, they also need to go deeper in their recommendations and analysis. Climate scientists have done a remarkable job, especially amid all of the radical and vicious opposition, doing the best they can to describe the intricate details of what type of and to what degree environmental changes will impact the Earth as more carbon is released into the atmosphere. However, that is where the details end as potential responses and strategies to dealing with these outcomes have become generalized and repetitive. Such lack of detail in general public discourse is unacceptable if humans are to have any chance at maintaining a comfortable living environment.

One of the reasons it is important that the environmental movement begins to develop much more cohesive and detailed plans is the ability to pitch those plans to private companies and venture capitalists to create a more efficient and effective transition into a ‘green’ economy. For example if the Mojave Desert is going to be the saving grace for the solar power movement those that believe this need to create a detailed report of exactly every little detail regarding the construction of every solar plant in the Mojave, potential transmission losses, efficiency scales, electricity gaps that need to be covered by other mediums, water use and transport, etc.

Unfortunately instead of carrying out such a strategy a number of environmentalists simply make general statements like ‘All we have to do is build a bunch of concentrated solar power in 0.0x% of the Mojave Desert and that will provide all of our electricity needs forever.’ Such statements are incredibly useless. The environmental community is huge, where are these detailed through reports of analysis? Some of the discussions of the reduction of transportation emissions and possible strategies for remediation that have appeared on this blog try to be open and clear reports with regards to planning future strategy made available for public consumption. One should be saddened after the reading the above statement, not because the reports on this blog are of substandard quality, they are not, but because there is not significantly more information easily available or at least so it appears who knows how many other similar blogs have conducted similar studies and yet remain unknown.

Some may argue that the various reports put out by CAP and other similar think tanks do some of the work suggested, but when actually reading these reports one encounters more generalities and optimistic assumptions then one would like. Generality is fine when an issue is in its infancy, but clearly the danger global warming poses to our environment and the longevity of our species is not in its infancy. What one would like to see is instead of a statement like ‘developing a green economy will create millions of jobs’ is a detailed statement like ‘over the first five years of developing a green economy with investments of 10 billion per year most of the job growth will come from the manufacturing and construction sectors where we estimate the creation of 10 construction jobs lasting an average of 14 months and 5 manufacturing jobs lasting an average of 30 months for every 1 MW of solar power developed…’

Now that latter statement has a lot more significance to all involved over the former statement. Clearly the ideal should be to produce accurate, objective, detailed and transparent information, thus when producing reports of this nature all of the assumptions need to be laid out at the beginning. Transparent declaration of assumptions is critically important for accuracy and validity because as any scientist or engineer knows even a variance of one assumption in only a small way can dramatically change the identity of the best possible solution.

There are only two reasons to not be forthcoming with assumptions: 1. laziness, which would beg the question why create the report at all unless for cheap publicity for your organization; 2. fear, which would imply that the authors of the report realize that their conclusions are generalized and would probably not hold up under scrutiny, thus the assumptions remain hidden so the authors keep a level of deniability. Neither of those two rationalities is appropriate to justify withholding vital information like assumptions, which can be used to further support the superiority of an analysis or lead to the discovery of a critical flaw that makes it unsuitable for application.

Brave New Climate is one group that, despite a possible bias towards nuclear power, actually attempts to better understand which energy medium(s) should be utilized for a future non-fossil fuel infrastructure at a scientific and economic level. However, their analysis only goes so far to address what medium(s) should be pursued; it is a good start, but more needs to be done. It must be stated that not all environmental organizations have the overall mission objective, manpower or member expertise to create reports to the level of detail that is needed, but for those that do not they must at least command a better understanding of the demands behind creating a trace emission infrastructure than ‘all we have to do is build a bunch of solar plants in the Mojave and the Sahara, so let’s do that’. For those that have the ability to create these reports, overall there should be no reason to hide assumptions made or withhold details when conducting an analysis of the economics, necessary deployment time frame or whatever else regarding a new trace energy infrastructure; recall specificity solves problems and generality perpetuates them.

Another possible reason environmentalist are not making as much headway with the public as they should, beyond improper messaging, is that their primary information sources (websites) appear to be stuck in Phase I. For some reason for major environmental organizations like, Environmental Defense Fund, National Resource Defense Counsel, etc. the primary focus seem to be recruiting more members or soliciting monetary support. Initially continuous recruitment of new members should be viewed as intelligent and important, especially in an overall movement where numbers genuinely matter, but while the previous statement is true, it is only true when those numbers are given something to do, which is rarer for these movements. Unless you are in the inner circle, most of the activities that are available to members of these organizations are lacking in importance diminishing the importance of being a member. The biggest problem is a lack of motivational direction.

Suppose John cares about helping the environment, so he joins Environment Organization x (EOX). Inspired by joining EOX John prints out handmade flyers and walks door to door in his neighborhood passing out the flyers and having polite conversations with the people he meets about the danger facing the environment due to human activities and what to do about it. Next John researches for any price rebates available for installing solar panels on his home and makes a purchase appropriate to his situation. Finally John decides to plant a little switchgrass bio-char garden. Wow, go John! Sadly people like John are rare, most of the time unless there is some tangible reward or quid pro quo most people will not go the extra mile to research solar panels, create their own pro-environment flyers or create bio-char gardens. However, if the resources and/or information are provided in an easy to understand and easily accessible format then most people will take advantage of it and apply their time to advance the movement. This is Phase II of a movement, providing the depth of information necessary to allow members to maximize their potential.

More on Phase II in a little while, but there is another important problem within the environmental movement and that is a seeming lack of coordination and joint action. Now this assessment may not be accurate, but to an individual not at a leadership position in any of these major environmental groups, these groups seem a lot like all of the intelligence agencies in Washington. Once in a while they share information and try to coordinate a joint event, but the vast majority of their activities are performed independently. This strategy is the same nonsense that plagues charities. For example there are hundreds to thousands of charities in the United States alone designed to support cancer; how in the world is it more useful to have hundreds of charities over two or three strong cancer collective charities that can increase efficiency, decrease overhead and have a more effective collection, treatment and information network? Short answer, it’s not. So why doesn’t the public see more coordination between environmental movements?

Returning to Phase II execution, one of the principle requirements for these sites should be to act in part as a clearinghouse of information. So with this issue in mind what information can be generated looking at the home page for a day after the big 10/10/10 event?

Well browsing through the above section headers ‘about’, ‘10/10/10’, ‘media’, ‘campaigns’, ‘sign up’ and ‘donate’ the following intent can be identified. The site seems to focus on two elements: 1. providing scientific information at a layman’s level to demonstrate the dangers of climate change and what needs to be done to reduce the probability of detrimental damage on a very general level; 2. information regarding how to promote in your area and before the actual 10/10/10 work party event occurred how to promote and/or organize that event as well; at first glance focusing on this information may be appropriate, but how useful is it really?

For example suppose Susan visits because she heard about it from a friend and want to know what she can do to help? Susan already understands the general science behind global warming and climate change, so all of that information is rendered moot. Unfortunately beyond wearing a t-shirt or some other material object, the promotional material outside of 10/10/10 is rather scant. There appears to be no direct information for Susan if she wants to somehow make a lifestyle change regarding her carbon footprint. Susan is also out-of-luck if she wants to learn about the most recent news about wind power deployment.

Now it can be argued that hosting this information is not the responsibility of, which is a valid point, but certainly it has links to sources for this information, right? Well when visiting the most obvious location for these links, the friends & allies section, the following picture illustrates the first page.

Unfortunately this organizational method leaves much to be desired. Instead of being designed for easy and effective transition from to another site with the desired information, its design more symbolizes a kind of arrogance, almost a visual representation of ‘look at how many allies we have, that means we are important.’ While such a contention may seem harsh it cannot be argued that such a listing does little to aid the movement as a whole. However, Susan is diligent and eventually finds some information to answer her first inquiry about things she can do as an individual tucked away at the organizational wiki, not an easy find.

It stands to reason that a better strategy would use subject headers to direct traffic for those individuals that want to know about other environmental organizations, sites that have strategies for carbon footprint reduction, sites for general up-to-date environmental information, sites which discuss in more detail about a particular environmental topic, organizations which are developing new trace emission energy infrastructure solutions, etc. None of that information appears to be effectively presented on this page or any other page in There are scattered links throughout the site, but most pertain to scientific inquiry about global warming.

Clearly due to the multi-national cooperation origins of, it would be inappropriate for it to sponsor any form of action for putting a price on carbon using competition with China as a motivational tool. On its face needs to organize local, national and global movements and do so more innovatively and frequently than one or two big demonstrations per year. For example there are some general fact-sheets available on, but it appears that no one has ever advocated a ‘Print out a fact-sheet and post it somewhere in your local community’ day. Where are the unique t-shirt designs that do not simply advertise What is going to garner more attention (picture size aside), someone walking around with this on the front:

Or this on the front:

Whether it is viewed as droll, thought provoking or just silly the latter slogan certainly attracts more attention. In fact why hasn’t sponsored a contest to design some new t-shirts which would attract attention? The winners would be placed on the website and split any sales between the designer and In general when looking at the site one sees so much untapped potential, which could fight against the somewhat ‘do-it-yourself’ mentality that tends to permeate within the environmental movement.

As for the other stuff that Susan wants information on the evolution of a site like should follow the course of becoming a logistical information powerhouse. Basically if someone wants to know the most cost-effective way to lower his/her at-home carbon footprint for $500, click this link; if someone wants a step-by-step guide to completely eliminate his/her at-home carbon footprint where cost is not an object, click this link; if someone wants to join a debate about whether or not pursuing PV solar energy is worthwhile, click this link; if someone wants to read the latest report on the viability of IFR nuclear power, click this link, etc.

For example what if the above point was somewhat mistaken in that there is plenty of detailed and thorough information, outside of government reports, regarding objective energy medium analysis, deployment scheduling, specific job growth statistics pertaining to capitalization of specific emission reduction strategies, etc, but it could not be located by this blogger? If so, then is it not the job of at least one of the major environmental websites to catalog these reports so that interested parties do not have to go through UN, EIA, IEA, GAO, CBO and EPA database searches and general search engine queries (which is rather futile for anyone wishing to find accurate and up-to-date detailed information) to extract this information? If such a catalog exists then it is important for major sites to make it known to new environmentalists. It is difficult to expect effective solutions to environmental problems when useful information remains scattered and by extension legitimate debate is fractured.

In addition while it is true that one can search the Internet for information regarding home-based solar panel installation or electrical car purchasing, it is a hassle for individuals, especially those who are not diehards, to sort through all of the information a general web search can provide to get the teeth of what information is actually helpful. Therefore, to improve their effectiveness as tools to help the environment these websites need to have either the necessary information organized in a useful and easy to understand and compare manner or at least easily found links to websites with the information in that format.

Regarding these websites the most interesting thing may be the contrast in style for some environmentalists act like they are waging war against those that oppose human driven global warming, but the principle websites that represent the environment movements are not organized for logistics and information exchange, critical components in any operation. No one single organization should be expected to do it all, but they should as a group and if one person knows about one of these organizations they should be able to easily locate information about all of the other major environmental organizations.

In the end the primary objective of the environmental movement should be to create a Congress that will place a price on carbon in order to foster the new era of a trace emission energy infrastructure in the U.S. Individual action is nice and should be continually encouraged, but overall has a rather minimalist effect on absolute emission reduction both within the U.S. and abroad. Unfortunately most in the movement do not appear to realize that it is highly unlikely that the ‘price on carbon’ objective will be achieved by continuing to express concern about the future dangers of unrelenting emission release at a scientific level. For whatever reason lack of moral authority, lack of believability, lack of immediate occurrence or something else the public is not willing to make the necessary leap to voting to facilitate a change in course on a single issue vote mindset based on that scientific argument.

Therefore, the environmental movement must change its line of thought when encouraging the general populous to focus on establishing a national price for carbon. Some environmentalists like to talk about how the U.S. needs a WWII type mobilization, yet fail to realize that the government didn’t come up with Rosie the Riveter and the mindset of liberty and justice for all did not drive the U.S. to enter the war, but instead nationalism against the Germans and Japanese was a chief motivating factor to get the public onboard. There needs to be more ‘legwork’ for the general populous both locally and online to provide better access to information that should increase the probability that they engage in environmentally positive behaviors like increasing energy efficiency at home, reducing transportation emissions and water conservation. Finally the environmental movement needs to better evaluate future energy development and deployment strategies using far more detail to smooth the transition between current fossil fuel energy infrastructure to a trace emission energy infrastructure while also working to reduce overall environmental damage. Just because the construction workers have not shown up for work yet does not mean that the foreman and lead civil engineer can lounge around without a competed blueprint.

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